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Praise for The AI Playbook

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Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy.”

—Scott Galloway, NYU Stern Professor of Marketing and bestselling author of The Four

“An antidote to today's relentless AI hype – why some AI initiatives thrive while others fail and what it takes for companies and people to succeed.” 

—Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better

“Set aside the hype and focus on getting things to work in practice. This is a crisp, necessary, and deeply helpful guide to getting things done with AI. Essential reading.”

—Mustafa Suleyman, Co-founder & CEO, Inflection AI and author of The Coming Wave

“In this book, Eric brings machine learning to life and provides a roadmap for how to operationalize it in the real world.”

—Will Lansing, CEO, FICO

“Eric Siegel, who makes machine learning easy to understand, has delivered an antidote to today's relentless AI hype: A book that explores why some AI initiatives thrive while others fail, and what it takes for companies and people to succeed.”  —Charles Duhigg

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“Eric does a great job of bringing machine learning and AI to life in The AI Playbook. Value from analytics comes from operationalizing the predictions and Eric provides a roadmap and examples for how to get it done in the real world.” —Will Lansing

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“There's a big difference between theory and practice. This is the guide that tells you how to really make data come alive through machine learning.”

—DJ Patil, General Partner, Great Point Ventures and Former U.S. Chief Data Scientist

This should be requisite reading for any professional serious about driving true value through the power of machine learning. Eric presents a pragmatic approach and it’s not just about having the best algorithms – it’s about ensuring you have a path to true productionalization at scale.”
—Jon Francis, Chief Data and Analytics Officer, GM

The AI Playbook grabs you from the first pages. It's an indispensable guide for anyone, both technical and non-technical, interested in discovering how AI is really put into practice.”
—Barbara Oakley, author of A Mind for Numbers and co-instructor of Coursera’s Learning How to Learn

The AI Playbook clearly explains what you need to know and what to avoid to boost your return on AI investments.”
—Terry Sejnowski, President of NeurIPS, Professor at Salk Institute and UCSD, and co-instructor of Coursera's Learning How To Learn

This book blows the lid off, showing precisely what it takes to boost enterprise efficiencies with AI.”
—Chris Pouliot, VP Data Science & Analytics, Snowflake

This book is the driver's manual for machine learning – every business and analytics professional should read it.”
—Morgan Vawter, Global VP Data & Analytics, Unilever

"We have all heard about how AI changes everything. But to translate AI into actual value for your organization, you need to read this book!”
—Viktor Mayer-Schönberger, Professor of Internet Governance, Oxford and co-author of Big Data

The ultimate blueprint for tapping machine learning's full potential.”
—Andy Gray, Data & Tech Advisory Director, Deloitte

Actually deploying machine learning models is the only way to convert them into economic value. Eric Siegel's book is the single best source for ensuring that data science pays off for your organization.”
—Thomas H. Davenport, Distinguished Professor, Babson College and author of The AI Advantage, Working with AI, and All in on AI

Finally! A truly actionable analytics book – not too high-level and yet not scary technical. It introduces the bizML paradigm, which strategically aligns the enterprise to launch machine learning properly and profitably.”
—Sarah Kalicin, HR Data Scientist, Intel

Eric has hit it out of the ballpark again with this manual for taking advantage of what is probably the most important new technology since the advent of the web.”
—Alex Pentland, Professor at MIT Media Lab and MIT Sloan Business School

This strategic and tactical guide is a must-read for anyone interested in the successful use of machine learning in organizations. Illustrated by case stories, Eric Siegel’s book provides a superb introduction for executives, managers, and other business leaders to the world of data literacy.”
—Gerd Gigerenzer, Max Planck Institute for Human Development, Berlin and author of How to Stay Smart in a Smart World: When Human Intelligence Still Beats Algorithms

If you want to understand how AI and ML really work and add value, The AI Playbook is the best place to start!”
—Randy Bean, Founder, CEO, Innovation Fellow, and author of Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI

He's done it again! Eric Siegel, known for making analytics clear and immediately useful, delivers an essential guide to deploying machine learning. This should at least double your chance of successfully getting AI insights into productive use.”
—John Elder, Founder & Chair, Elder Research, Inc.

The six-step playbook Siegel outlines in The AI Playbook is a masterclass for anyone seeking to deploy machine learning in their organization and generate benefits for their business and their workforce.”
—David Green, Co-author of Excellence in People Analytics, Managing Partner at Insight222, and Host of the Digital HR Leaders podcast

A highly recommended read, this book provides invaluable insights for business professionals who want to collaborate effectively with data scientists and successfully implement machine learning in real-world scenarios.”
—Spiros Margaris, founder and VC at Margaris Ventures

Few businesses know how to deploy machine learning for competitive advantage. In The AI Playbook, Eric Siegel takes you inside companies that have succeeded – and failed. This is a must-read for executives at all levels.”
—Lawrence Ingrassia, author of Billion Dollar Brand Club

Eric has distilled years of experience and a ton of great advice into an easy-to-follow roadmap for success called bizML. You should adopt this approach now.”
—James Taylor, author of Digital Decisioning: Using Decision Management to Deliver Business Impact from AI

Eric cuts through the AI hype, giving readers concrete steps to ensure their machine learning initiatives achieve real business impact. It’s a fun easy read, but deep on content, with many rich examples.”
—Karl Rexer, PhD, President, Rexer Analytics

Eric has a deep understanding of the AI landscape, and he has a rare ability to clearly explain ideas from both a business perspective and a technical perspective. I strongly recommend The AI Playbook.”
—Dr. James McCaffrey, Microsoft Research, Artificial Intelligence and Machine Learning

Eric Siegel has always been at the forefront of next-level technology and level-headed execution. The AI Playbook will directly benefit businesses that have invested in machine learning but struggle to realize the benefits.”
—Jim Sterne, President of Target Marketing of Santa Barbara, author of Artificial Intelligence for Marketing: Practical Applications

In his new book, The AI Playbook, Eric Siegel delivers invaluable insights, essential requirements, and practical steps for successful business deployments of machine learning, based upon his many years of experience. The book introduces and proposes bizML as a stronger, updated, industry-standard methodology for successful ML projects, seeking to be more pertinent, compelling, and widely adopted than the decades old CRISP-DM methodology. In this aspiration, The AI Playbook succeeds wonderfully.”
—Kirk Borne, founder and owner of Data Leadership Group LLC

This is the business leader's guide to leading machine learning initiatives from start to finish, and gives business and tech experts enough insight into each other's worlds to be more than dangerous.”
—Pat Yongpradit, Chief Academic Officer,

This book is the Rosetta Stone for translating and facilitating the conversation between business and data teams.”
—Vaclav Vincalek, virtual CTO,

Eric Siegel has developed a framework that provides the structure and method needed for machine learning projects to realize value.”
—Carlos Cruz, Professor and researcher at FGV (a top-10 global think tank) and FIAP (a top Brazilian tech university)

The AI Playbook by Eric Siegel sets the practical tone that today’s IT operations teams need when adopting AI/machine learning. He delivers an adoption framework to help cut through rising AI/ML hype and execute on projects.”
—Will Kelly, freelance writer focused on the cloud, DevOps, and IT operations

See reviews and other press about The AI Playbook

More details about The AI Playbook

The AI Playbook should be requisite reading for any data/analytic leader serious about driving true value to their organization through the power of ML/AI and analytics more broadly. I’ve been in the analytics space for nearly 30 years, and many of the insights here about traps/pitfalls of deploying at scale I’ve unfortunately learned the hard way over my career. Eric presents a pragmatic approach to winning with AI and it’s not just about having the best math/algorithms – it’s about ensuring you have clear outcomes to optimize, leading with empathy and being mindful of the change management required to deploy, and ensuring you have a path to true productionalization at scale. Many organizations get stuck at launching proof of concepts and pilots, Eric offers a no-nonsense way to get to real value.”  —Jon Francis

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“The ultimate blueprint for tapping machine learning's full potential. I’ve use the framework concisely presented by this book to initiate and ramp-up a supervised ML project, ensuring everyone is on the same page from the outset. With its laser-sharp focus on concrete operational value and real-world use-case narrative weaving throughout, this enables organisations to level up with ML amidst all the genAI hype.”  —Andy Gray

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“There’s huge potential in AI, yet far too many AI projects fail to deliver meaningful business value. The technology works, the team has skills, the data is available – and yet it never comes together. In The AI Playbook, Eric has distilled years of experience and a ton of great advice into an easy-to-follow roadmap for success. This approach – bizML – puts deployment and business value at the heart of machine learning and artificial intelligence projects. You should adopt it now. ”  —James Taylor

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Hardcover, ebook, or audiobook

Amazon  //  Amazon UK  //  Amazon Canada

Audible // B&N  //  Apple  //  Google Play

Target //  //  Books-A-Million

Indigo // Powell's // Porchlight


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