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“Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy.”
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—Scott Galloway, NYU Stern Professor of Marketing and bestselling author of The Four
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“Eric Siegel, who makes machine learning easy to understand, has delivered an antidote to today's relentless AI hype: A book that explores why some AI initiatives thrive, while others fail, and what it takes for companies and people to succeed.”
—Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better
About Eric Siegel
Eric Siegel, Ph.D. is a leading consultant and former Columbia University and UVA Darden professor. He is the founder of the long-running Machine Learning Week conference series, a frequent keynote speaker, and author of the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. More about Eric
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