“Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy.”​

—Scott Galloway, NYU Stern Professor of Marketing and bestselling author of The Four

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“An antidote to today's relentless AI hype – why some AI initiatives thrive while others fail and what it takes for companies and people to succeed.” 

—Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better

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“Set aside the hype and focus on getting things to work in practice. This is a crisp, necessary, and deeply helpful guide to getting things done with AI. Essential reading.”

—Mustafa Suleyman, Co-founder & CEO, Inflection AI and author of The Coming Wave